French Country Collections
French Country Collections specialise in European-style furniture and homewares. I have contributed to the development of the brand’s visual system and communications by creating EDMs, product catalogues, packaging, social media graphics, and other graphic assets.
Despite having a consolidated brand, French Country lacked a visual system. I helped them create brand guidelines that reflected the personality of the business and ensured visual coherence to communicate their message.
La Chamba
La Chamba is a line of traditional cookware and tableware and an essential part of French Country’s core range of products. To increase the value of this unique range, I have created packaging solutions that enables customers to see and feel the product, getting a sense of the unique look and feel of Colombian clay. Alongside the packaging, I have also designed a pattern to be used in gift wrapping paper and a brochure explaining how to care for the product, which was to be offered with every La Chamba piece.
Digital Communications
Elevating French Country's digital presence required a harmony of tradition and innovation. The digital communication strategy was seamlessly integrated with their product catalogues, creating a sophisticated look and infusing contemporary aesthetics while staying true to their brand essence.
Product Catalogues
Greeting Cards
These French-inspired greeting cards were designed as part of a concept to create a stationery line for French Country, so that customers could purchase unique greeting cards and giftwraps as part of their orders.
