Service Foods
Service Foods is one of New Zealand's largest food service distribution businesses. I helped established the brand visuals and create a recognisable presence throughout multiple channels by working on a variety of projects from e-commerce consultancy to packaging designs.
Service Foods had an existing logo and identity, but their designs were inconsistent and didn’t fully explore the possibilities offered by multiple channels. Developing a brand manual was the first part in ensuring Service Foods had a consistent identity throughout their collateral. I created strategies for the brand that included photography, illustration, brand voice and personality. The applications ranged from trucks to social media graphics.
Hero Imagery
Brand Applications
Digital Communications
Cinemagraphs
With the shift from static images to video taking over most social media platforms, I had to find innovative ways for Service Foods to stay relevant. Having the advantage of working with visually appealing products, I decided to create a series of cinemagraphs that combined photography and motion into mesmerizing sequences.
E-Commerce Redesign
As part of a broader strategy for improving customer experience, I have led the redesign of the e-commerce website. The main goal of the new design was to make it easier for customers to find what they needed with improved navigation, search functions, and clear imagery. The new design was also fully responsive and improved customer conversion for mobile devices.
Packaging
I have designed a template for Service Foods’ annual report document, as well as their packaging catalogues. I have also contributed with naming, branding and development of the visual identity of their new food-industry magazine: Mise.
