Graphic Beers
Graphic Beers is an online store tailored for beer geeks who wish to translate their passion into personalized designs. Featuring ingenious designs that resonate profoundly with beer enthusiasts, Graphic Beers offers a range of products from apparel to infographic posters and giftware, all integrated into a seamless e-commerce experience.
Customer Persona:
Alex is a 31-year-old man from Oregon, with a deep passion for craft beer and graphic design. As a craft beer enthusiast, he immerses himself in the world of brewing, attending local festivals, and exploring microbreweries to discover new flavors. Alex's identity is tied to craft beer, and he prides himself on being a beer geek, knowledgeable about brewing techniques and beer history. As a digital nomad, he finds inspiration while traveling and actively engages with his hobby through online forums and local collaborations.
Product Design
When designing the product range for Graphic Beers, I used multiple influences from pop culture, art history and contemporary streetwear. The designs mix typography, infographics, illustrations and collages to create unique designs that would appeal to beer lovers with an aesthetic sense. The mix of decoration, giftware and apparel was carefully thought to help customers express their passion through multiple products in different price ranges.
